eTool Developers

eTool Developers based in Grand Rapids, Michigan provides businesses with websites, Internet based applications, and custom development of training materials. 

Whether a RPM client's goal is to build a new Website, create an eCatalog and manage application Year-Make-Model (ACES) data, set up an eCommerce Shopping Cart, to further market their company on the Internet and get their site found in Search Engines, then we recommend eTool Developers.  

eTool Developers can also create custom interactive training tools including Digital Installation Instructions to train WD's, Factory Reps, dealers and end-users via the Internet on how to install your unique products properly!  

Now maybe you're saying to yourself...

"There's a lot of Website companies... Why eTool Developers?" 

Here's your answer... eTool Developers was founded by Luanne Brown...

"She knows "Just-A-Tick" about our Specialty Automotive Aftermarket"
                            (2007 SEMA Athena Award Winner)

Luanne's Industry Commitments & Activities

             - SEMA Board of Directors (2008 to Date) | Member Company Since 2002

     - Automotive Aftermarket Industry Association (AAIA) - ACES Subscriber
  - AAIA Car Care Council Women's Board
   - SEMA Business Technology Committee | Chair - Industry Relations Task Force
                                                                                                    
    - SEMA LTAA - Light Truck Accessory Alliance
   - Performance Warehouse Association (PWA)
    - PWA Service Provider; Developer of PWA University  

   - SEMA Businesswomen's Network - Past Chair/Advisor

They know your Industry...
The Performance, Racing, Accessory and Automotive Aftermarket!

That's their only client base and focus, so they are aware of the unique challenges retailers, distributors and manufacturers face when selling products in this highly competitive business.  They understand today's business technology and industry standards.  They take the time to listen to your goals when creating or marketing your website, or developing eCatalog tools. Their goal is to provide you, the client, with the best possible customized solution tailored to meet the demands of both you and your customers.

"They do it online!  They do it on time!  They do it on budget!"

Please talk to RPM about eTool Developers and their services.  We will help you get "In-The-Know" by setting up an introductory meeting either in-person or via conference call. 

Visit eTool Developers' web site at: www.etooldevelopers.com. 

Please be sure to tell them that RPM sent you!

Fast Lane Research

Although founded in 2009, Fast Lane Research has been around much longer and have nearly 20 years of direct industry experience.

Most importantly they are automotive enthusiasts!  They love cars and deeply enjoy studying anything about them and the people who are passionate about modifying their own rides.

After many years under their belt working within the industry for SEMA, the founders of Fast Lane Research, Jim Spoonhower and Zachary Krelle decided that there was a need in the industry for someone to collect data and provide information on an independent basis. After all, the majority of companies in the industry are small businesses and have little capability to gather or digest market research data. So that's where Fast Lane Research enters into the picture. For years they have served the industry and have no intention of stopping!

So when you need information for a business plan, a marketing plan, a loan package, to respond to an investor—any business decision, please give Fast Lane Research a call.

Fast Lane Research provides the option to fulfill the market research function for small companies on an as-needed basis. If you need to know how many vehicles were produced last year for a specific model, or what the size of a product market is, or any other business related piece of data... they can help you.

They are dedicated to serving their customer's needs, and their goal is 100% customer satisfaction. They strive to bring you the best in quality service.

Much of their expertise and the knowledge they bring was gained while working for SEMA in the Market Research department. Their goal is to become your trusted source for information.

Each of the principals of Fast Lane Research specialize in one or more of the niche markets that make up the Automotive Specialty Equipment Industry. They have both completed in-depth studies of these unique niches and also published comprehensive reports detailing their findings. No matter which market you may serve, they can help with current consumer trends, distribution patterns and which products are hot at the moment.

• Market Segments Data from Fast Lane Research
• Hot Rod and Custom
• Compact Performance
• Off-Road Market
• Restoration
• Street Trucks
• Street Performance
• Restyling Market
• Racing and Performance Market

Having conducted market research in the industry during the past 13 years for SEMA, they have come to know the market very well. Therefore, their results from their studies are more targeted and insightful, and consequently of more value than those produced by others outside the industry.  They are automotive enthusiasts and well aware of the various niche markets that make up the industry.

They can help when you need information. They respond quickly to each request, whether simple vehicle sales questions or complex consumer demographic data. Contact them and give them an opportunity to be your outsourced market research department that supplies the information you need when you need it.

They can do custom research specifically to meet your needs. They also do syndicated studies concentrating on a single niche market for a group of companies.

Fast Lane's Specialties include:

• Information for business decisions
• Data for business plans and credit applications
• General automotive industry data and specifics.
• Consumer information
• Performance parts and accessories industry data
• Business tips and how-to guidelines
• Custom research specific to just your company

With little overhead, Fast Lane Research is able to perform custom research projects at a minimal cost.

* Product Warranty Card Registration *

There currently is very little statistical information about consumers in the automotive specialty equipment marketplace. Historically, manufacturers have brought their products to market through 2 and 3 step distribution channels. As a result, industry manufacturers do not have specific information about who their consumers are, where those consumers are located or what vehicles they "bolt" products onto.

The Warranty Card Registration program fixes that problem by collecting information directly from end consumers. Manufacturers participating in the program receive detailed quarterly reports providing specific customer demographics including: location, age, income, vehicle product purchased for, etc. With the report is also a data file containing end user information. Fast Lane Research does all the data entry and analysis.

They create the questions you need to ask your consumers. Just insert the form in the package with the product and the consumer completes the form either paper or online. They compile the data and quarterly detailed reports are then provided to you the manufacturer.

Data trend analysis is done on an annual basis. Annually, all customer data is provided electronically.

Do a better job of marketing to your target consumers by getting to know all about them.

Give Fast Lane Research a call or e-mail and let them do what they do best... find out the bottom-line data that affects your sales and marketability.

Visit and contact Fast Lane Research at their corporate web site: www.fastlaneresearch.com.

Please be sure to tell them that RPM sent you! 

HP Solutions

Need help to manage your business?  Are you in the market for an affordable and high-quality Point-Of-Sale (POS) software system? 

Well look no further…allow us to introduce you to HP Commerce® business software developed by HP Solutions®.

HP Solutions® provides software to the high performance racing and motor sports industries. Their flagship product is HP Commerce®. HP Commerce® is one of the best and most affordable whole business software solution for high performance and motor sports retailers.

Many RPM clients rely on HP Commerce® to manage their inventory and pricing, create sales orders and invoices, generate purchase orders and also perform a wide range of A/R & A/P functions.

And best of all, you can transfer pricing data from RPM's "Data Central" Export module or Motor State Distributing's Price Guide Pro® software with just a few simple keystrokes.  HP Solutions® is proud to offer these links between RPM's "Data Central" and Motor State's Price Guide Pro® and HP Commerce®.  Customers can use the utility to keep HP Commerce®'s inventory and pricing up-to-date without having to do time consuming data entry and editing.  A real time-saver!


















HP Solutions® also offers an exclusive "Stock-Check" link directly to Motor State Distributing®!

Free Offer For Key Solutions® and PTM® Users! HP Solutions® will convert your Key Solutions® and PTM® data for Free! This is a limited time offer, so act soon!

HP Commerce® for Windows® -  HP Commerce® is an end-to-end software solution for retailers in the high performance racing and motor sports industries. Now also features the "X-Charge" credit card processing module. Credit card transactions take just seconds!

BUILT WITH GOOD STUFF - HP Commerce® has been built by using a "State of the Art" programming language and database server.

EASY TO USE - To make HP Commerce® blazing fast, easy to use, and easy to train we have developed a unique interface that allows you to use the KEYBOARD to perform almost 100% of all operations within HP Commerce®. You can use the mouse if you want to but you will love the fast and intuitive keyboard interface. These aren't "Two-Fingered" short-cuts - these are one key operations designed to make procedures like point-of-sale the fastest in the industry. HP Commerce® challenges any software to a drag race! They guarantee to make you a winner!

So if you're in the market for a new business system, contact HP Commerce® and request a DEMO CD-ROM to try free-of-charge. Be sure to tell them that RPM Data Services sent you!

You can contact HP Solutions® by using any one of the methods below:

Phone: 765-289-6744    Monday - Friday 9:00 AM - 3:00 PM CST   Fax: 419-735-0296

E-Mail: support@hpjobberonline.com.

Please visit their web site at www.hp-commerce.com.  Be sure to mention to them that RPM sent you!

Parts-Grabber.com

It's an unique service and in its simplest form, it is a giant database of buyers, sellers, shops and manufacturers, all buying and selling OEM & Aftermarket parts together.  It is estimated that 25-30 new WD's, Manufacturers, Jobbers, Engine Builders, Chassis Builders and General Repair Shops join Parts-Grabber.com every singe week, and they are some of the biggest names in the Aftermarket Accessory, Performance and Racing Industry.

For shops, it’s dead simple, they need to find parts quickly. Parts-Grabber.com has become their “I Need It Now” resource to find OEM and aftermarket parts all in one place. They simply search for what they need and Parts-Grabber.com shows them who has the parts available for sale. They then connect directly with them and they arrange for their order for performance and racing parts to be fulfilled.

It’s like a giant on-line “Buy It Now” button next to every part available, and there are no transaction fees! There are also tons of free marketing tools to help buyers connect with all levels of parts distributors.

Example: Though there are some dealerships on there selling OEM parts, many of these shops are requesting more of a variety of products and more parts resources. As you know, each dealership parts department holds stock on different items, and often a sale is lost because a shop in Florida does not know that a Ford dealer in California has the parts they need. Parts Grabber is the solution!  Why shouldn't your OEM business or speed shop be selling parts nationwide to ALL of the industry’s biggest performance shops and various types of businesses looking for parts?

This unique service has been needed in the aftermarket segment for a very LONG, LONG time and Parts-Grabber.com has built it right, involving some of the industry’s top people (Jim Ferraro, Director of Operations and SEMA’s Chairman, Rick Rollins, part owner) and it has accomplished bringing everyone together in a comfortable B2B environment.

  ** Consumers CANNOT Access Parts-Grabber.com **

** It Was Built Strictly For The Business-to-Business On-Line Environment! **

So whether your company is a manufacturer, WD or specialty shop, you will also have constant access to the new resources and businesses that continue to join Parts Grabber. So why not build an e-mail marketing campaign using their free e-mail engine to pre-qualify buyers and sell products to them... FROM ALL OVER THE WORLD!

Marketing and Networking Tools

• Connect and Market Your Business Using Your Parts Grabber Dashboard
• Sale Aids – Display Your Marketing and Sales Aids So Others Can Learn About Your Business
• Group E-mails – Send E-mail Blasts To Your Designated Group of Members
• User Ratings – Build Trust Among Buyers and Sellers With Your Ratings
• Contact – Display Your Contact Information, Even Set-up Chat for Members
• Blog – Tell Members About Important Events, Opportunities, Sales, etc. Regarding Your Business
• Advertisements – Display Your Uploaded Advertisements So Other Members Can See Your Offerings
• Your Inventory – display only your uploaded inventory.

Bottom line... If you Want new dealers and shops you can sell to, or just need new sources for second and third call "Gotta-Get-It-Now' items, Parts-Grabber.com can hand deliver them to you. Parts Grabber is doing this right now!

With Parts Grabber.com, your company can reach the worldwide and sell or locate for more parts for purchase than ever before!

So give Parts-Grabber a call or e-mail them. They'll be glad to explain the entire program to you.

Visit their web site at www.Parts-Grabber.com.  Please be sure to mention that RPM sent you!

WRITEWords

WRITEWords provides clients with marketing communications services which are an alternative to full-time staffing to produce marketing support materials.

In today’s marketplace, which requires working smarter and with greater cost efficiencies, this allows companies to keep their marketing focus sharp, while reducing the overhead.

WRITEWords targets the business that requires assistance with the production of sales/marketing, image collateral materials, advertising copy, news releases, website content, editorial materials, technical and sales training materials, photography, editorial product placement and related areas.

Steve Cole, the owner of WRITEWords, has over 30 years of hands-on experience in these areas, working with and for smaller emerging companies as well as well-established firms. Working with the client, he can produce the words and images to tell the client’s “story”, build the image and sell the product. Additionally, his years of experience as an editor provides him with the insight to get the client’s message to magazines and e-zines in a nearly turnkey form, which often assures it will be used.

Additionally, WRITEWords provides consultation services to provide an integrated approach to the marketing image and to best position the product(s) in the market.

Smart marketing…meeting today’s challenge for tomorrow’s gain

Today’s economic challenges do not mean a business needs to give up active pursuit of market share. Competitors may turn down their marketing efforts, but that doesn’t mean you must follow the path of others.

WRITEWords offers its communications and consulting services from a detached perspective. We can review a company and its products, its market and suggest cost-effective strategies to maintain…and grow…the market position.

When a company stays “in the game,” when the market recovers, it is in a stronger competitive position than the competitors that chose to reduce or eliminate their marketing efforts.

Visit and contact WRITEWords at their web site: www.4writewords.com.

Please be sure to tell them that RPM sent you!